Social Media is an essential tool for businesses of all sizes today, providing a dynamic platform for engaging with customers and fostering a community around your brand. Understand the role of social media in business, its role in reaching customers, building brand awareness and driving sales by creating an effective social media plan with Claire Dalton of Brandcraft.ie.

🌟 Topics to include:

Overview of Social Media Planning, including key elements such as ✓ audience analysis, ✓ platform selection, ✓ content strategy and ✓ performance measuring. Developing a content strategy – ✓ content types, ✓ creating a content calendar, ✓ best practices; scheduling and ✓delivering on your plan, ✓measuring success.

It has never been so important to have an online presence. This presentation is designed specifically for small business owners looking to enhance their online presence. Whether you’re just starting out or want to refine your current website, James Fraher of Fraher Media has extensive and in-depth knowledge in website design and will provide you with the essential tools and insights to create a successful website.

🌟 Topics to include:

✅The key elements of an effective, user-friendly website  ✅How to create product pages that convert visitors into customers  ✅Simple SEO practices  ✅The importance of integrating social media and email marketing  ✅Tips for monitoring and continuously improving your website

Whether on a website, social media, or marketing material, your image or those of your products/services are often the first interaction a potential customer or client has with you and your brand. Photography is often one of the most direct and effective ways to communicate your brand story, values, and personality. An accomplished photographer Nathan will outline the benefits of using professional photography over DIY photography, demonstrate ‘setting the mood’, as well as give photography tips for new start-up businesses.

🌟 Topics to include: What professional photography can do for your business; Brand image and credibility; Versatile assets and their uses in various media; The importance of lighting; Photography analysis; The do’s and don’ts.

Digital marketing is a critical component for any business today, incorporating a wide range of strategies and tools designed to connect businesses with their target audience online. Claire Dalton of Brandcraft.ie will bring her unique practical experience and extensive expertise to empower small business owners with digital marketing skills to drive business growth by understanding the fundamentals of digital marketing, choosing the right strategies and implementing effective campaigns.

🌟 Topics to include: Overview of Digital Marketing, including main channels; Developing a strategy – identifying target audience and choosing the right channels; Digital Marketing tactics including SEO, social media marketing, content marketing, email marketing; measuring success.

Gain valuable insights into the world of business podcasting with Patrick Haughey of Audiobrand. With clients such as Musgraves, Mario Rosenstock, The Happy Pear, Lidl and VHI, Patrick is an expert in the field of podcasting and will share his extensive knowledge and experience, as well as insider tips from his extensive broadcasting experience.

🌟 Topics to include: Why podcasting is such a powerful brand awareness tool; The benefits podcasting brings to businesses; How podcasting can enhance your marketing strategy; Why podcasting in Ireland is one of the best ways to further build and engage your audience.